Good, clean and fair

Three words: good, clean and fair. What do they mean?

In the context of Slow Food, they underpin everything that the movement stands for, namely food that’s GOOD, in other words food that is fresh, in season, and locally grown; CLEAN, is food that is produced and consumed in a way that does not harm the environment, animal welfare or our health; and FAIR, means fair market conditions and pay for small-scale producers (and their workers) and reasonable prices for consumers.

Slow Food sees the role of the consumer (that’s you and me) differently. At Slow Food, we consider ourselves co-producers, not consumers, because by being informed about the food we eat, where it comes from and how our choices affect the rest of the world – we become a part of the production process.

As co-producers, our choices can change how our food is cultivated and produced. It’s up to us to seek out and support, in some cases even demand, food production that’s good, clean and fair.

To do this, we need to know who’s producing our food. Slow Food encourages co-producers to develop relationships with producers whenever possible by purchasing from them, and asking for product advice and information, and giving them feedback. Direct contact between local consumers and producers increases our understanding of what is seasonally available in our region, and confidence in the provenance of our food.

It’s a win-win relationship. Co-producers are better informed and rewarded with healthy, tasty, sustainably produced food, and farmers are motivated to safeguard food quality, biodiversity, and the environment.

Read more about food that’s GOOD, CLEAN, and FAIR